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2013年6月5日星期三

other eco-friendly fashion practices are also picking up steam for the upcoming spring-summer season


Children's wear makers focus on clothing that protects kids and the world around them.
STYLES AND SILHOUETTES FOR GIRLS' APPAREL DURING spring-summer 2008 reference such wide-ranging themes as a night at the ballet, crocodile wrestling and black-and-white Max Fleischer cartoons.
But while kids' fashion designers are following their muse, they are also heavily into the latest high-tech textiles with metallic prints, sun protection and nontoxic dyes.
The combination is translating into more fashionable ways to dress kids, observed Jamie Ross of the trend-forecasting Doneger Group. "It might be this whole mini-me thing that's driving it," said Ross, referring to morns wanting their daughters to dress like them.
One trend for the first half of next year that's receding in importance is camouflage, unless it's got a twist, like being transformed into exaggerated abstract prints or animal shapes. "Camouflage is now more of a classic staple item, especially for boys," Ross said.
ECO-CHIC
Aside from the growing use of organic cotton in kids' clothing, other eco-friendly fashion practices are also picking up steam for the upcoming spring-summer season.
Bindi Irwin, the nine-year-old daughter of the late Australian naturalist Steve Irwin, is working hard to tie fashion to environmental stewardship. As charismatic as her father, Bindi will launch her own apparel line internationally at WWDMAGIC.
Each outfit evokes a wild animal, and a portion of sales is given to conservation programs so children "can feel they are making a difference in the world," according to Australia Zoo, the Irwin family's conservation and merchandising arm. Wholesale prices for girls' and boys' pieces are $12.50 to $30.
The spring-summer 2008 Bindi line has four themes: Green is the New Black, inspired by koala bears; Jungle Safari, in crocodile camouflage; Baby Warrior, featuring various animal prints; Punk Warrior, with a conservation theme, and Industrial Cowgirl and Cowboy, which highlights how technology can help nature.
Eco-consciousness at Heir Apparel in Los Angeles means, "We're recycling scraps into our bib collection," said owner Zna Houston. Leftover fabric comes from local contractors producing Heir's line of baby-to-tween fashions and also finds its way into yoga pants and sleeveless tees.
Featured for spring-summer 2008 at Heir are dresses in whimsical prints, like chocolate cupcakes iced in pink and blue, for $35 to $38 wholesale. "For our skirts we went retro, sort of a Fifties A-line with slanted pockets on the front and just above the knee," Houston said. The skirts cost $19 to $23 wholesale.  yanzic0605.
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