up by customers only able to afford Dior sunglasses - as it was
about actually flogging any of the £20K plus dresses.
"Most of the stuff that goes into the couture shows never gets
made, it's just a way of getting on the front page - it's got to be
entertaining/ says graphic designer Peter Saviiie, who has
previously worked with Yohji Yamamotc and Stella McCartney but
now declares himself tc have fallen out of love with the fashion
industry. "You will not sit at a fashion show and be outraged
anymore. And if someone tries to outrage you, you'll be bored by
it. Fashion doesn't matter anymore but there's an undeclared
conspiracy between the media and manufacturers. The media is
the window for fashion, it's committed to keeping the story alive,
because if fashion isn't important anymore, what does that mean
for a publisher like Conde Nast? For me, a fashion show these
days is not even as interesting as a motor show," The parallel
isn't quite as ridiculous as it might seem: as with couture fashion,
the concept models routinely displayed at car shows set
designers free to explore wild and futuristic ideas. They will never
go into production but they act as both a research lab and as a
statement, declaring a marque's creative credentials in the hope
that a iittle of this innovative gloss rubs off on those thinking
about buying a new hatchback.
Does this mean that all couture fashion has therefore become
part of a cynical branding exercise? Hilary Aiexander, fashion
editor at The Telegraph and catwalk show veteran, begs to differ,
"Yes, they are there to bolster the fragrance." she
acknowledges,
"but they do have customers and people wear the clothes. It's a
very specific market but there is a market. The shows are part art
form, part theatre. They must be entertaining, otherwise they're
boring, but they are a showcase that sets the scene for the
designer's creative intention." asymmetrical
hemline red lace 3 4 sleeves sparkly dresses .yanzic0508.
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