Pressly, a native of Kinston, N.C., became
a successful runway and magazine cover model at the age of 14. She had studied
dance and gymnastics for 11 years. Her modeling career led to a contract in
2001 as the spokeswoman for Liz Claiborne cosmetics and its fragrance Lucky
You.
All the while, Pressly's desire to design
kept growing. She even sketches for collections between takes on television and
movie sets.
"I got tired of feeling uncomfortable
in so much of the clothing that's out there and knowing in my mind that I could
design something better," she said. "And now I'm doing it. I own the
company, and it is totally self-financed. We're definitely growing the brand.
There will be more categories in the next 12 to 18 months."
She also wants to add accessories and
possibly children's wear.
"My designs are designed to flatter
women of all sizes, not just women with runway bodies," she said. "I
think that's one thing that sets my line apart from other lines out there.
Plus, it's comfortable, easy to care for and can be dressed up or down, which
makes it extremely versatile for various lifestyles."
In recent years, many actresses and
entertainers, including Hilary Duff, Gwen Stefani, Milla Jovovich and, of
course, Jennifer Lopez and the Olsen twins, have launched fashion collections
with ambitions to grow their brands.
J'aime by Jaime Pressly arrived last
spring as a 14-piece capsule collection in only a handful of stores, and the
group of pants, skirts and tops sold out. For spring 2007, there are more than
60 styles, to be rolled out in staggered deliveries for February, March and
April.
The line is mostly made of versatile micro
Modal, a body-flattering yet comfortable form of rayon that is soft, smooth and
typically doesn't pill, shrink or fade. Modal can also be washed and ironed.
"For spring, we've continued to
expand the line with more silhouettes that offer comfort, style and versatility
with a classic sensibility," said Pressly, who designs the collection with
in-house collaborator Jacqueline Dadon. "It's a seasonless approach to
building a wardrobe."
With such a fashion mantra, it's hardly
surprising that Pressly's favorite designer is Ralph Lauren, whom she praised
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