the customer doesn't wait for you, he/she doesn't identify with just one brand, buys where a new product arrives first

Tod's SpA was said to be considering a deal to produce a ready-to-wear collection under the Elsa Schiaparelli name, but sources say the plans have been put on hold due to the large investment of time and money it would take -- not to mention the Italian soccer scandal that has engulfed Tod's head, Diego Della Valle. A list of potential designers -- including Behnaz Sarafpour, Matthew Williamson and the newly free agent Olivier Theyskens -- has been circulating. But Tod's now is said to be looking to unload the rights to the Schiaparelli works because Della Valle and his brother, Andrea, are focusing on their fight against charges of match fixing, which resulted in their being stripped of their managerial powers at soccer team ACF Fiorentina.
BERTELLI VENTS: No one can deny that the demand for earlier deliveries grows each season. Prada chief Patrizio Bertelli proposes a new solution to the problem: moving up spring/summer women's fashion week to July to give fashion companies more time to produce and deliver in December and reduce the number of times buyers have to travel to Europe. Bertelli told Italian daily II Sole 24 Ore that such a dramatic shift of the show calendar would transform the global production cycle and boost competitiveness. "Today, the customer doesn't wait for you, he/she doesn't identify with just one brand, [but] buys where a new product arrives first," he said in a rare interview, in which he also criticized the Italian fashion industry for taking monthlong vacations in August and for sticking to outdated models that don't serve emerging markets like China, Russia and India. Bertelli was not available for further comment Thursday. "The world has changed since the late Nineties, and our business has to evolve as well," he told the newspaper.
BIRKIN BEAUTY: Jane Birkin, who inspired the music of her late husband Serge Gainsbourg and lent her name to an iconic Hermès bag, has most recently become an olfactive muse. U.K. perfumer Lyn Harris has just concocted a fragrant ode to the actress-cum-chanteuse-cum-director. It's called L'Air de Rien ("an air of nothing," in English), which is to be part of her Miller Harris fragrance line. The oriental fragrance, comprising notes of amber, vanilla, neroli, oak moss and musks, is meant to recall Birkin's life and passions. William Blake-style nymphs, sketched by Birkin, appear on the scent's flacon and packaging, alongside Miller Harris' traditional floral decorations. The 100-ml. eau de parfum will hit shelves starting in September, priced at 75 pounds, or $139 at current exchange.yanzic0514.
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