In fact, in the past ten years, the Danish government and garment industry has launched various measures to promote and support the development of the domestic garment industry. A series of apparel design award for the world expo, clothing show, begin lead the world to pay close attention to the Danish fashion, this is also the an important factor of success of Danish garment industry development.
“Compared with Italian and French clothing, Denmark creat a type of casual and elegant style, rather than pursuit of luxurious, Danish designers holds on to the middle class consumer groups to build high quality fashion philosophy of life.” This evaluation from A chinese fashionable personage who is familiar with Denmark.
However, Denmark’s economy and the home affairs minister, Margaret Wei said: ” the garment industry development is optimistic. She said: “despite the economic crisis of the clothing industry, the overall decline somewhat, but still present a lot of signs of benign development. Danish garment industry pay attention to sustainable development, variety of styles and high quality, it has good prospect.”
On January 30, 2013 to February 3, at the “Copenhagen in 2013 autumn/winter fashion week”, the most striking is the well-known “punk” godmother, a famous British designer vivienne Westwood was first published in Copenhagen, Anglomania’s works of a new season. “The kingdom of Denmark is not only rich in fairy tales, and to be the leader of the fashion and creative industries in the world, with many of the world famous fashion brand and design master.” The Danish ambassador PeiDeCheng told reporters. Reported that Denmark is a country known for its design, the Danish garment industry in recent years are gradually get international recognition.
Influenced by market and government, and many other factors, the Danish enterprises more and more pay attention to the global development strategy of fashion clothes, especially many enterprises focus on the consumption potential of China. In December 2012, the Danish crown prince Frederick and crown princess Mary made a special trip to China to attend the activities promoting Danish brand and culture, the key recommendation are the Danish designer brands and fashion show. In Denmark, also for the domestic industry merger and reorganization, more and more fashion brands will be concentrated in a handful of big fashion group co., LTD., the emergence of the large fashion group, it is ready for them to get into the global markets, including China.
For “Fairy tale kingdom” Danish fashion apparel industry, the center of gravity is transfered from the eu to emerging strategic market represented by China. The reporter learns from the Danish embassy in China, several Denmark fashion brands and designers are interested in this product in China market, and are actively looking for partners in China.
Affected by the economic crisis, as Denmark’s fourth-largest export industry fashion apparel industry has been hit hard in 2012, data statistics show, Danish exports to Spain and Italy fell by around 30%. 2012 revenue is $6.83 billion, the Danish fashion garment industry fell by 3.7%, exports declined to 4 billion dollars, exports fell by 3.3%.
Danish fashion force to expand new markets
However, influenced by European economic recession, the Danish garment industry output value in 2012, has a small decline. According to the latest statistics of Danish association of textile and clothing apparel business in Denmark, in 2012 the revenue was $6.83 billion, down to 3.7%, clothing exports in the proportion of the total sales is around 80% to 60%, the main export market for European Union falls much more.
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