In February 2013, the famous American sports leisure brand the IZOD held a spring/summer 2013 collection preview in Beijing XingYuan Times Square. This season, the IZOD enjoy the spring on montauk beach in the eastern United States, enjoying summer time in malibu, California. with a series of brilliant colors and designs to the beach surfing culture. As if led us to the whole series full of sunshine, beach, surfing, beach through the warm and long pleasant summer.
The IZOD 2013 spring and summer series
Product introduction:
essential
Relaxed Neo – Classics
The air by the sea is warm salty wet, foil stripes, plaid cloth more appealing. And chinos, seersucker and light coat collocation, present classics aristocrat institute wind along the eastern coast of America. Lightweight clothes is suitable for the various leisure places from beach to barbecue.
COLLEGIATE
The IZOD stripes with soft and comfortable fabric in smart grid, deductive pure campus color. From light yellow to green, bright color as if we came to the campus lecture hall or the hockey rink.
jeans
Tannin series expression of an active outdoor lifestyle, practical light fabric bring comfortable wearing experience. Spring and summer series selection bias wheaten, sand and stone neutral shades of color, tie-in bold, bright yellow, red papaya, bitter radicchio yellow and deep blue. Sea water washing technology make deduce the gradient fades more natural, provide a whole season’s favorite summer item to wear.
The IZOD 2013 spring and summer series
The IZOD brand story
1922: the growth of the IZOD and his royal blood
A.J. “Jack” the Izod opened his first co in London’s west end, his DOZI (against the Izod write) tennis unlined upper garment of Europe’s royal celebrities such as the prince of wales in London.
In 1937, entered the United States
becomes the most representative leading brand of fashion in Europe, the IZOD with its most splendid leisure clothing, went out of Europe, in the continental United States.
In the 1950 s: abundant sports ideas
Global celebrities and athletes began to wear bright colors the IZOD costumes, further to provide brand awareness, bring far-reaching influence.
In the 1980 s: the noble college style swept across the United States
The IZOD lead aristocratic institute wind swept across the United States, young people in the United States began to fold wear, and turned up the collar.
1995: the function and the perfect combination of dynamic performance with PVH group in the fashion,
Company purchase the IZOD PhillipsVan – Heusen brand, the IZOD ushered in a new development journey, in the back of a dynamic, creative inspiration, is a blend of popular culture at that time.
In 2010: the IZOD went into China
PVH group and di shang group signed a cooperation agreement, the IZOD into China. The IZOD opened China’s first store in December, the main American leisure clothing style, also revived American philosophy of fashionable dress with young Chinese consumers.
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