His Anglophilia hasn’t hurt Tang since the Chinese took over sovereignty of Hong Kong on July 1. Perhaps that’s because, for all his Britishness, Tang describes himself as “passionately Chinese.” He parades around Hong Kong in the silky dark robes of a Chinese mandarin and sponsors readings of traditional Chinese poetry. The Chineseness of his product line, however kitschy, typifies the current resurgence of pride in Chinese culture among Chinese around the world.
Tang will have to reach well beyond that clientele to succeed in New York. France’s premier department store, Galeries Lafayette, opened to great fanfare in 1991 at a prime midtown location in the Trump Tower–and closed three years later. Since then, another non-American retailer, Takashimaya, has had success with a new Japanese department store on Fifth Avenue, and the stock-market boom has buoyed upscale stores all over the city. But the competition’s fierce, and the prime real estate will cost Tang and his investors, the South African firm Richemont, a cool $2 million a year. The huge, cathedral-like space, with its 24-foot ceilings, will be a sweeping showplace for Tang’s deco light fixtures and oak and mahogany display cases. A restaurant on the top floor will serve Chinese delicacies and replicate the languorous ambience of Tang’s successful China Club in Hong Kong.
Fashion analyst Wolfe says that China becomes a major influence in Western fashion about once every 25 years: in the 1950s, in the 1920s and at the turn of the last century. Tang has a good shot at riding that rhythm–but how long will he last? “Our products are more than Chinese-emporium souve- nirs,” he insists. “We are a lifestyle brand.” Maybe–if your lifestyle blends East and West as seamlessly as David Tang’s.
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A restaurant on the top floor will serve Chinese delicacies and replicate the languorous ambience of Tang’s Floral Print Dresses
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