film director Paul Feig, who went shopping in New York City to find clothes appropriate for the premier

The director Paul Feig was peacocking in a gray pin-striped suit (Ralph Lauren Purple Label), black double-monk-strap shoes (Santoni), black-framed eyeglasses (Gucci), and a don't-fuck-with-me watch (Panerai). sheath bridal gown , He had mustered his Austin Powers mojo for a shopping expedition on the Upper East Side: nothing in his closet of more than fifty suits would do for this week's première of "Bridesmaids," a fizzy comedy he directed that stars Kristen Wiig (who co-wrote the screenplay) and a platoon of other actresses who play--spoiler alert--bridesmaids.

Feig created "Freaks and Geeks," television's most loved, least watched show, and has directed numerous episodes of "The Office," including Steve Carell's upcoming finale. A self-described geek from Mount Clemens, Michigan, whose childhood was a gauntlet of bullying, he is, against some odds, funny, and, against all odds, stylish. In addition to writing screenplays, memoirs, and young-adult novels--"I'm one of those douche bags who brings his laptop to a coffee shop and looks around at all the other douche bags, thinking, I bet your screenplays suck"--he's developing a fashion site, smartgent.com, which sorts clothes-conscious men into three categories.

He ambled into the place where most beginners, those he calls "new gents," would look for a première suit (Barneys), glanced around the Rag & Bone display--all very mod--then spun on his heel. "I can't pull that off anymore, at forty-eight," he said. "You have to beware of 'old head/young suit.' I'm the equivalent of the girl who's hot from the back, and you come to the front and she's hideous. When I finally get rich enough, Japanese school uniforms . I'll have a tuba player who walks around with me and blows a sad note for all the let-down ladies"--he issued a mournful wah-wah. "Like getting zonked on 'Let's Make a Deal.' "

Feig strode uptown to the "ultra gent" temple he'd never before dared to enter (Tom Ford). Plunging in with some trepidation, he eyed a gray-striped number, then ran his hand softly over a black-and-white Glen plaid. "So classic," he said. "Timeless, elegant, Gatsbyesque. I remember seeing Hamm"--Jon Hamm, who plays a cad in "Bridesmaids"--"in this suit at a party, and thinking, That is a gorgeous suit." The implicit comparison prompted him to flee the store. "If I'd stayed any longer," he explained, on the sidewalk, "the salesmen would all have started talking about me, and then one would have come over and said, 'Sir, Mr. Ford has called and he will not allow you to buy the suit--he doesn't like the image it would put forth.' "

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